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Message from the President

Senshukai has unveiled a new "Women's Smiles Company" logo, reflecting our wish to deliver even more smiles to women’s daily lives.

ウーマン スマイル カンパニー senshukai

Owing to the support of our customers, employees, and stakeholders, Senshukai celebrated our 60th anniversary last year.

Since our very first day in business, we have focused on ways to make women happy.
We began in 1955 as a company selling Japanese kokeshi dolls to women via monthly membership in a buying club. We believed that these small dolls accomplished so much in brightening the days of so many women. In keeping with these origins of our business, our current corporate vision is to Help Women Be Joyful, offering unique products and services designed solely for women.

I believe you will see us accomplish great things in the future.

January. 2017 Hiroyuki Hoshino President and Representative Director