| 1954 |
Mirakukai, the forerunner of Senshukai, is established The hanpukai business starts for kokeshi dolls
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|---|---|
| 1955 | Senshukai Co., Ltd. is established |
| 1958 | Tabemono Senshu ("taste for cuisine") is published |
| 1960 |
Tabemono Senshu is renamed Cook
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| 1976 |
Belle Maison catalog is published
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| 1984 | Listed on the Osaka Securities Exchange, Second Section |
| 1986 | Belle Manie ("beautiful mania") is the forerunner of Sumai-to-zakka ("living and sundries") is published |
| 1988 |
Listed on the Tokyo Stock Exchange, Second Section
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| 1990 | Listed on the First Section of the Osaka Securities Exchange and the Tokyo Stock Exchange |
| 1991 | The Senshu Scholarship Foundation is established |
| 1993 |
Disney Fantasy Catalog is published Afforestation project is launched in Australia
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| 2000 |
Online shopping website Belle Maison Net opens
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| 2002 | Belle Maison Monthly Club is launched |
| 2003 |
Senshukai Iihana Co., Ltd. is established
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| 2004 | Belle Maison Lifestyle Research Department is established |
| 2005 | Women’s in-house committee Hana*maison is established Senshukai welcomes the 50th anniversary of its founding |
| 2006 | Belle Maison catalog marks the 30th anniversary of its launch Senshukai Marketing Support Co., Ltd. is established |
| 2008 |
The company is reorganized into a two-headquarter structure in Osaka and Tokyo
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| 2009 |
BELLE MAISON, the first shop outside Japan, opens in Shanghai
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| 2010 |
Cooperate with the pink ribbon by donate part of the profits from sales to bra of belle maison
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| 2011 | New company vision "woman smile company" establishment |
| 2013 | Shufunotomo-Direct Co.,Ltd.（Now, Belle Neige Direct Co., LTD.） is reorganized into a subsidiary Senshukai Child Care Co.,Ltd. is established, engaged in child care support services |
| 2015 | Invest in Watabe Wedding Corporation, converting the company to an equity-method affiliate |
| 2017 | Huit laboratories, Inc., becomes a subsidiary |
| 2018 | Tokyo head office moved to Taito-ku, Tokyo |
The company bought our first product for the hanpukai business, kokeshi dolls, from the Thousand Kokeshi Hobby and Collection Club. We took two kanji from the supplier’s name thousand("sen") and hobby("shu") and this has remained our company name since.
The French term belle maison means beautiful house. The title encapsulates our wish to create a catalog like a house and communicate various types of information from each of its many rooms.
