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Segment Information

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Net Sales by Business Segment

Millions of yen

    2011 2012
Sales Share Operating
income
Sales Share Operating
income
Mail-order
Business
Catalog
Business
113,338 82.6% 2,226 121,284 83.2% 994
Hanpukai
Business
10,067 7.3% 9,171 6.3%
  Bridal
Business
8,407 6.1% 482 10,197 7.0% 752
  Corporates
Business
4,159 3.0% 448 3,833 2.6% 396
  Others 1,289 1.0% 57 1,262 0.9% △33
  Total 137,261 100.0% 3,107 145,750 100.0% 2,109
    2013 2014
Sales Share Operating
income
Sales Share Operating
income
Mail-order
Business
Catalog
Business
118,135 83.5% 2,840 117,926 82.7% 1,921
Hanpukai
Business
8,362 5.9% 7,370 5.2%
  Bridal
Business
10,731 7.6% 701 12,750 8.9% 834
  Corporates
Business
3,838 2.7% 393 3,944 2.8% 304
  Others 484 0.3% 83 534 0.4% 26
  Total 141,552 100.0% 4,019 142,576 100.0% 3,088
    2015 2016
Sales Share Operating
income
Sales Share Operating
income
Mail-order
Business
Catalog
Business
113,976 84.9% △4,597 106,606 82.6% △240
Hanpukai
Business
  Bridal
Business
15,281 11.4% 682 16,818 13.0% 751
  Corporates
Business
4,214 3.1% 367 4,576 3.6% 517
  Others 848 0.6% 97 1,072 0.8% 146
  Total 134,321 100.0% △3,437 129,074 100.0% 1,194
    2017
Sales Share Operating
income
Mail-order
Business
Catalog
Business
101,279 80.4% △5,707
Hanpukai
Business
  Bridal
Business
18,132 14.4% 963
  Corporates
Business
4,833 3.8% 375
  Others 1,753 1.4% 80
  Total 125,999 100.0% △4,287

※ A new standard of classifying segments was adopted in FY2011.

Net Sales by Business Segment

Mail Order Business

Mail Order Business

  • Number of Catalogs Issued / Number of Active Customers

Sales by Category

Millions of yen

  2013 2014 2015 2016 2017
Apparel 57,426 56,468 50,867 44,964 41,822
Interior 32,141 31,262 28,469 10,615 24,162
Household goods 18,144 16,725 15,108 28,648 12,233
Accessories 13,929 13,739 12,214 13,968 9,682
Food 3,437 5,638 5,816 6,732 10,616
Others 1,382 1,461 1,499 1,676 2,772
Total 126,498 125,296 113,976 106,606 101,279

Mail Order Business

Bridal Business

Bridal Business

  • Guesthouses
  • Weddings (Couples)
  • Average sales per wedding

Bridal Business

Corporates Business

Corporates Business

Corporates Business