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Last Update:2016/01/05

We wish to deliver even more smiles to women’s daily lives by our goods and services. 2016.January Mr. Hoshino Hiroyuki, President and Representative Director

I am Hiroyuki Hoshino, appointed president and representative director on January 1, 2016.

Last year, we celebrated the 60th anniversary of the company’s founding.
If Senshukai were a person, it would have completed a full cycle of the traditional calendar and been reborn.
I feel a sense of destiny and mission at having succeeded President Michio Tanabe on the first day of this symbolic year.
Though Senshukai conducts business in an environment that turns severer by the day, I hope to pour my energies into accelerating reforms and living up to the expectations of our investors and shareholders.

Toward achieving the goals of our medium- to long-term management plan "Innovate for Smiles 2018", our mail order business will operate under a new structure starting this year.
The former business divisions divided by genre are reorganized into divisions divided by function, each of which will work together to enhance our development capabilities in private brand products and our sales capabilities in e-commerce.
We will also promote an omni-channel strategy by strengthening our alliance with Senshukai’s largest shareholder, J. Front Retailing Co., Ltd.

Our bridal business is set to improve mutual profitability with its partner Watabe Wedding Corporation, in which we acquired shares last year, as well as collaborate and create synergy with Senshukai’s mail order and other businesses.

I look forward to your continued support and encouragement.