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Senshukai Group’s businesses are largely divided into the hanpukai business, the catalog business, and other businesses.
The following is a breakdown of sales by business segment.
|Breakdown of sales by business segment|
Hanpukai is Senshukai’s original business model in which we deliver products periodically, on a monthly basis, to group and individual members centering on women working at offices. The sales method is different from other companies’ mail order businesses.
We offer a wide variety of collectible items focusing on sundries and foods, many of which are highly original and cannot be found on the market.
As of 2012, the hanpukai business comprises 6.3% of all Senshukai Group sales.
|Hanpukai business (Monthly Club)|
In the catalog business, we propose various lifestyles along with products that focus on Senshukai style through 14 different types of catalogs.
Since its launch in 1976, we have delivered products ranging a variety of genres from fashion accessories centering on clothing to interior goods, daily sundries, maternity goods and even children’s clothing, and gained support from customers as “the concierge for daily living.” Everyday we collaborate with various creators, lifestyle leaders and companies to develop original products that cannot be found on the market.
As of 2012, the catalog business comprises 83.2% of all Senshukai Group sales.
The online shop Belle Maison Net sells nearly all the products featured in our catalogs from the date of catalog publication. It also carries products exclusive to Belle Maison Net, which are not featured in the catalog, and makes special seasonal and trend-oriented proposals to customers.
At present, online sales total 81.4 billion yen, comprising 68% of the catalog business. Online sales in which no catalog number is entered total 64.1 billion yen.
Belle Maison retail stores currently focus on a concept that draws directly from the Kurasu Fuku brand into Kurasu Fuku shops. These shops are a venue for customers who until now only had an image of our products through the catalogs to handle and derive satisfaction from the actual products, and for new customers to get to know our company. We aim for synergy between the different sales channels.
We made Dears Brain Inc.,our subsidiary in 2008.Dears Brain Inc.,opens stores focusing on local regions and succeeded in producing strong results by managing the mansion-type bridal bussiness.We currently run a guest house of 16 stores.We seek further debelopment in the years ahead.
As of 2012, bridal bussiness comprises 7.0％ of all Senshukai Group sales.
Drawing on our more than half-century of business expertise, we offer total consultation services to help corporate customers grow and expand. We combine Senshukai’s diverse services to provide support from multiple angles such as utilizing customer data to develop and market new products, building mail order systems from order acceptance to logistics and reducing costs, and streamlining call centers that interact with customers.
As of 2012, the Corporate customers business comprises 2.6% of all Senshukai Group sales.
Senshukai’s other businesses include services comprising mainly travel and credit card-related.
As of 2012, the other business comprises 0.9％ of all Senshukai Group sales.
With the aim of spreading recognition of the Belle Maison brand to women in China, in 2006 we established a local subsidiary (Shanghai Senshu Merchant and Commerce Co., Ltd.) and embarked on a full-fledged retail business within the country.
We opened 16 shops around the big cities, Shanghai,Beijing,Tsingtao and Shenyang.
The quality of designed-in-Japan products, our casual-elegant taste and comfortable-to-wear styles are enjoying popularity with the local women.
We will strive to actively open more stores and focus on fashion items designed in Japan, and continue to create a brand loved by the women of China.