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Senshukai has announced a CSR policy under which it pledges to fulfill its corporate social responsibili- ties through initiatives emphasizing the objectives of (1) promoting environmental preservation, (2) ensuring compliance, and (3) supporting women. The details of these activities are as follows.

Each year, Senshukai distributes approximately 100 million catalogs printed on paper requiring approximately 40,000 tons of pulp to produce. Recognizing that paper consumption is its largest environmental impact issue, the Company has participated in the operation of a tree plantation in Australia and Laos since 1993 and 2006, respectively. Together, these plantations produce enough wood to produce 45% of Senshukai’s paper catalogs. In this way, we have promoted environmental preservation based on the slogan?“ Let’s plant enough trees to meet our own consumption requirements.” In addition, the Company is participating in a program aimed at restoring the biodiversity of the Akaya national forest in Japan’s Gunma Prefecture and at building sustainable regional communities.

In cooperation with customers, Senshukai has begun efforts to increase consciousness of the natural environment and to select and provide environment-friendly products. Since fall 2006, the Company has used its own standards to select products designed based on consideration of ways to alleviate such environmental problems as pollution, the destruction of natural habitats, and global warming. Specially designated with two marks?the “Nature Friendly” and “People Friendly” marks?these products are marketed via catalogs and Belle Maison Net.

Since 2007, we have been donating to the AKAYA Project led by the Nature Conservation Society of Japan for the preservation of the Akaya Forest in Gunma Prefecture. Through the conservation and restoration of the approximately 10,000-hectare forest’s diverse ecosystem, we aim to support the sustainable development of local communities.

The Company’s Mission Statement contains the statement “The reason for the existence of the Company is to contribute to society.” The Company has, therefore, positioned compliance as a key management issue and is working to continue to be a company where each employee obeys the rules, and this behavior is “readily accepted by all as the appropriate thing to do.” There are four aspects to the Company’s compliance policy.

1. Observing Laws and Regulations In all business activities, the Company conducts proper and conscientious corporate activities, not only observing laws and regulations but also in compliance with social mores, corporate ethics, and internal rules.
2. Working to Ensure Management Soundness and Transparency The Company creates internal control systems and discloses timely and accurate corporate information to secure management soundness and transparency.
3. Dealing Resolutely with Antisocial Behavior The Company deals resolutely in all aspects of its activities with antisocial behavior.
4. Creating a Working Environment Favorable to Employees The Company works to create a corporate environment where employees become motivated to use their abilities to the fullest extent and can raise their creativity and professionalism to the highest levels possible.

Senshukai aims to be a leading company regarding measures to provide women with various kinds of support. Since 2007, Senshukai has supported the “Pink Ribbon” campaign, which aims to improve awareness of breast cancer and promote its early detection, by marketing “Pink Ribbon Sponsorship Products” in some of its catalogs and contributing a portion of the sales of those products to a Japan Cancer Society fund that is working to eliminate breast cancer.

Since 2010, we have designated every bra we sell as a Pink Ribbon product. We have set up a system to donate 1 yen for each bra sold.

In the Smile Seeds project, we deliver vegetable seeds and seedlings to mothers in Sri Lanka, who are starting new lives after being forced to live in refugee camps during the war that lasted over two decades. The deliveries are made through the international non-governmental organization JEN to help the mothers toward independence.

A portion of the sales of our Smile Seeds products is donated via JEN. The donation is used to deliver the seeds and seedlings to the Sri Lankan mothers.

JEN not only makes the on-site deliveries but also teaches organic farming methods and in other ways supports their independence.

The seeds and seedlings improve the families’ nutrition and moreover create an income from farming ? they are a chance for the mothers to sow the seeds of making their own living.

As with the Pink Ribbon project, we propose shopping as a simple and easy way for customers to participate in social contribution activities.

In addition, Senshukai endeavors to help all its workers maintain a good balance between work and other aspects of life. In 2007, Japan’s Ministry of Health, Labour and Welfare authorized Senshukai to use the “Jisedai Mark” (Next-Generation Mark) in recognition of the Company’s proactive efforts to enable both men and women to harmonize career and child-raising activities. Senshukai is also working to further upgrade the products and services it provides in line with its commitment to keeping on the leading edge of progressive lifestyle trends.